Electric and plug−in cars hit the mass market, largely ignored

The all-electric car is coming in quick but when it does come it is going to bring several obstacles with it. The first mass market electric and plug- in hybrid are going to come by the end of the year, but consumer demand for the vehicles may not match the buzz surrounding electric cars, according to a study released last week by J.D. Power and Associates, an information services company. With the release of these new types of vehicles they will contribute in the effort of fighting global warming but in the aspect of the consumer these vehicles won’t satisfy a lot of the need that they require. "If you look at the longer history of cars and Americans, we've always really liked power and range," Stanton said. "Cars represent the technology of freedom, and autonomy and mobility, but the electric car puts limits on those ideas. That's a tricky concept to market to the American public." These all-electric and plug-in vehicles will have a limit on the range they will be able to drive for and the duration of the charging time will also be another aspect consumers will consider before they make a purchase. At the same gas vehicles also had to go through this challenge, so the only question there is to ask is when would be start the movement? Now or later?

Derek Schlom did a great job in this article by addressing all the key points. He also raises the question on when are we going to start switching to a alternative energy because we will go through the same struggle when we came out with gas power vehicles. Some of the details that would of given his article some strength is if he could of gotten into the details of how far all-electric and plug-in cars can go and what is the average time it takes to charge their batteries.