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6: Bad Idea from IKEA - Removing Women from Saudi Arabia
Catalog Versions
It seems as though we are advancing in every aspect in the
world except for the in pictures where women are being removed from pictures
and advertisements. Not too long ago, during the raid of Osama bin Laden’s
compound a White House photo captured President Obama
and members of his National Security team watching events unfold. The gripping
image went on to be reproduced by nearly every media outlet, but one -- an
Orthodox Jewish newspaper Der Tzitung -- published its own version, removing Secretary of State of Hillary
Clinton and Audrey Tomason, Director for the picture. When asked why they were
removed these two ladies the newspaper responded by saying, “in accord with our
religious beliefs, we do not publish pictures of women.” IKEA’s catalog has
decided to remove the images of women from their catalogs to “align with
cultural standards”. So what exactly are the cultural standards in Saudi
Arabia, for women to not be seen in the media as if don’t exist?
The problem with the IKEA ad in Saudi Arabia is that
it is not showing realistically equality within its society. But this inequality
among women is just not in advertisement; it is in religion, jobs, education,
healthcare, government, and sexual orientation. This has been passed down from
generation to generation all over the world even though we are trying to change
around the way society looks at women. Different countries view women in different
ways some more equal than others and why is it still some that are not as equal
as others when it comes to women views?
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