A recent study shows that consumers do not simply want companies to provide them with environmentally friendly products, they expect them to do so. A global trend has erupted with environmental friendliness at the top of the priorities list. This is excellent news for the planet that we call home. When the consumer drmands that the product be environmentally friendly, the producer is almost forced to meet those demands or they are faced with the threat of losing business over their environmentslly irresponsible choices. So when 76% of the 28,000 people interviewed state that those are their demands, environmentally products win in competition with other products, and therefore there will be more environmentally friendly products manufactured. When more environmentally friendly products are manufactured, environmental destruction and the effects of climate change go down.
Earth Day is a fairly new event that comes around oncre a year and is widely known by the millenials. It can be argued that events such as Earth Day inspired people to be more environmentally conscious and sparked this consumer demand for environmentally friendly products. If this is the case, I'd like to extend a big thank you to the person who came up with the idea because they have made a large difference in helping my children and my children's children to live in a world that is just as beautiful and resourceful, if not more, as the one that we live in today.
Many different countries were included in this study, including India, which is home to 13 of the world's 20 most polluted cities. Also, 63% of people interviewed reported feeling guilty when they do something damaging to the environment. This is a good step toward the kind of environmental consciousness that all inhabitants of our planet should have in order to protect the world that we live in.
Sara Idol
April 23
11:33 am
http://mashable.com/2015/04/22/brands-environmentally-responsible/
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