As cellphones have already become a staple of American life, so too does the market for cellphones grows elsewhere at equally astounding rates. The number of cellphones produced and sold throughout the globe is becoming an ever increasing symbol of status and development for those countries with the purchasing power equivalent to that of the U.S.. With markets like that of China, the corporations pumping out these shrinking multi-taskers are looking for consumers to replace and upgrade constantly to keep their products flying out of the warehouses. The marketing strategies of corporations like Samsung and Nokia, are to keep the public wanting newer, faster, smaller cellphones, increasing their sales by having consumers that purchase cellphones at increasing intervals. The greatest joy of these corporations would be if the U.S. could start a trend to have multiple cellphones that coordinate with fashion, to be changed daily, and possibly even have a day cellphone and a evening cellphone, as women do with handbags, the ultimate accessory.
Wednesday, August 29, 2007
Samsung's Climb to No.2
Korean based manufacturer, Samsung, recently passed Motorola to become the second largest producer of cellphones worldwide. Gee Sung Choi, telecommunications chief at Samsung, reported that for Samsung to overtake Nokia as the number one producer was not an impossible feat as Samsung plans to target China's growing cellphone use with user-friendly cellphones that allow the user to play music, surf the internet, watch videos, and of course, make and receive phone calls. These non- "stripped down" phones are marketed towards a more conscious, possibly conspicuous consumer, with an average price around $100.
As cellphones have already become a staple of American life, so too does the market for cellphones grows elsewhere at equally astounding rates. The number of cellphones produced and sold throughout the globe is becoming an ever increasing symbol of status and development for those countries with the purchasing power equivalent to that of the U.S.. With markets like that of China, the corporations pumping out these shrinking multi-taskers are looking for consumers to replace and upgrade constantly to keep their products flying out of the warehouses. The marketing strategies of corporations like Samsung and Nokia, are to keep the public wanting newer, faster, smaller cellphones, increasing their sales by having consumers that purchase cellphones at increasing intervals. The greatest joy of these corporations would be if the U.S. could start a trend to have multiple cellphones that coordinate with fashion, to be changed daily, and possibly even have a day cellphone and a evening cellphone, as women do with handbags, the ultimate accessory.
Mehta, Stephanie. "Samsung's Climb to No.2." CNN.com 28 August 2007. 29 August 2007.
As cellphones have already become a staple of American life, so too does the market for cellphones grows elsewhere at equally astounding rates. The number of cellphones produced and sold throughout the globe is becoming an ever increasing symbol of status and development for those countries with the purchasing power equivalent to that of the U.S.. With markets like that of China, the corporations pumping out these shrinking multi-taskers are looking for consumers to replace and upgrade constantly to keep their products flying out of the warehouses. The marketing strategies of corporations like Samsung and Nokia, are to keep the public wanting newer, faster, smaller cellphones, increasing their sales by having consumers that purchase cellphones at increasing intervals. The greatest joy of these corporations would be if the U.S. could start a trend to have multiple cellphones that coordinate with fashion, to be changed daily, and possibly even have a day cellphone and a evening cellphone, as women do with handbags, the ultimate accessory.
Mehta, Stephanie. "Samsung's Climb to No.2." CNN.com 28 August 2007. 29 August 2007.
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